The eagerly awaited conclusion to this interview with Mr John Cussen, Director, Small Business Services for LookSmart International Pty Ltd.
Search Engines, directories, affiliate programs, paid placement! Have you ever wondered where the value is for you? Vortex Media recently conducted an exclusive interview with Mr John Cussen, Director, Small Business Services for LookSmart International Pty Ltd. Part one can be viewed at"Vortex Media" Here is the eagerly awaited conclusion to this interview.
Vortex Media: Yahoo recently made a US$235 million bid to take over Inktomi search engines and in all probability it will be successful. What impact can you see this having on the services LookSmart will need to provide to maintain market share in Australia?
John Cussen: We're still not sure of the implications of Yahoo's decision, but it does highlight how important search is to the major portals. In particular, it emphasises a point that we've been making for some time: major portals are looking for alternatives to Google to supply search results, because Google is now so clearly a competitor to those sites, and is focused on building its own consumer brand. Because the LookSmart Australia brand doesn't compete with our partners
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